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About us

Transforming organizations and lives through innovative technology solutions.



Information technology is evolving fast – changing the way we all work, live and play.

We know that when you’re looking for a partner to help you handle your information technology. You’re looking for a team that goes above and beyond simply reacting to issues. You want a team that transforms the way you operate.

That’s exactly what you will get with Apex.Technology is what we do, but it’s not who we are.

At Apex, we are passionate about our clients, our employees, and our community, and we find ways to use technology to make those three the best they can be.

company culture

We are committed to maintaining a CLIENT-obsessed company culture where we:

  • Use our creative gifts to look at problems differently in order to design new solutions and find new and innovative ways to use technology.
  • Proactively take care of your needs before you even realize that a need exists.
  • Communicate with you clearly and frequently to ensure you’re always kept well-informed.
  • Stay reliable and always do what we say we’re going to do, when we say we’re going to do it.

We are committed to supporting our EMPLOYEES by:

  • Providing all of the tools and training necessary for them to become leaders within our industry.
  • Operating our organization based on biblical principles, including integrity, honesty, respect, and hard work.
  • Maintaining the utmost level of professionalism in every aspect of our work, communications, and appearance.
  • Committing to the success of our employees and team members by helping them achieve their personal goals.
supporting employees

We are committed to having a positive impact on our COMMUNITY by:

  • Providing each member of our team 8 hours per quarter to volunteer for a worthy cause of their choosing.
  • Sponsoring children in need in other countries, where our contributions can make a real difference in their lives.
  • Keeping philanthropic giving as part of our core. Our success is multiplied through helping others.

Our Leadership

With 500+ years of combined IT experience, Apex
has assembled California’s best team to creatively
find solutions for your organization.


Matt Fristoe


As the President, Matthew is responsible for the continuous Financial and Operational improvements within the organization to enable the highest performance levels to effectively grow, ensure financial strength and operational efficiency. Matthew ensures critical internal controls and operational procedures are adhered to while also participating in the formulation and execution of tactical and strategic planning toward achieving the defined growth and earnings objectives. He is also responsible for ensuring that the organization is profitable, agile, streamlined and scalable through the continuous operational and cash flow improvements.

Before joining Apex, Matthew was involved with multiple fast growing Information Technology and Software Development Ventures. Matthew was an Executive at two national organizations awarded to the “Inc. 500 Awards List” for substantial Three-Year Revenue growth of 877% and 5,194%, respectively. He has previously been nominated for CFO of the Year for the Orange County Business Journal. Matthew has also held Executive roles with responsibilities over Finance and Operations for multiple businesses, delivering Information Technology, Engineering, Software Development, SAAS Healthcare, Media and Real Estate Investments.


George Passidakis

Director of Sales and Marketing

George Passidakis holds an Information Technology degree from California State University, Long Beach and has over 30 years of experience as an Information Technology professional. During his ten years at Apex, he has been dedicated to bringing complicated technology down to earth for everyday use, ensuring both new and existing clients get the personal and professional service they deserve.

His experience includes founding a custom database applications company, working as an IT consultant and holding a position as Sales IT Manager for Cisco Systems, VMX Inc. and Octel Communications. George is leveraging the Sandler Sales Process with his team to drive new customer acquisition. He also has extensive knowledge of Microsoft technology and other SMB IT products and solutions.


Marc Coopwood

VP, Public Sector

Marc is our Vice President, Public Sector. He is the former Assistant Chief of Police in the City of Beverly Hills. He also served as a Police Captain for the City of Sacramento and is a Past President of the California Peace Officers’ Association (CPOA). Marc has over 27 years of experience leading Police Departments and CPOA in the Public Sector space. He has a deep understanding and expertise in supporting Public Safety agencies and municipal government at all levels.

Marc holds a Master's Degree in Emergency Services Administration from California State University at Long Beach. Marc is also a graduate of the F.B.I. National Academy, P.O.S.T. Command College and the Senior Management Institute for Police.

Tom Grisell

Chief Experience Officer

Tom Grisell is the Chief Experience Officer at Apex, where he has been working for the past 15 years. With a technical background and 30 years of IT experience, Tom is responsible for managing client relationships and ensuring client satisfaction. He oversees the VCIO (Virtual Chief Information Officer) team and works on digital transformation initiatives for clients.
In addition to his work at Apex, Tom is also involved in charitable giving and community involvement initiatives for the company. His expertise and leadership have helped Apex establish a powerful reputation in the industry for providing exceptional client experiences and delivering innovative solutions.

Gustavo Mastroianni

CISO (Chief Information Security Officer)

Gustavo has 15 years of experience as an Information Technology professional, mostly focused on Networking, Wi-Fi and Cybersecurity. For the past 4 years, Gustavo has been focused mainly on Cybersecurity, understanding business risks and aligning them to today's threat landscape. He continues to recommend the proper security controls to bring these risks to a level where the business feels it is acceptable. As a Chief Information Security Officer, he is continuously overseeing clients' cybersecurity programs, making sure processes are being followed, technologies are orchestrated and people are being trained.
He holds well-recognized industry certifications such as Certified Information Systems Security Professional (CISSP), GIAC Security Essentials Certification (GSEC) and Certified Wireless Network Expert (CWNE #225). He also holds a Bachelor's in Electrical Engineering and MBA in Information Technology.

Why Apex

We are genuinely committed to exhibiting compassion, concern, and care for our clients, employees, community, and world. We implement the right solutions, the right way, the first time and every time. Above all, we are the safe choice – the right choice – for those who realize the importance of well-managed information technology.


Our Locations

Redding (HQ)

310 Hemsted Dr.Suite 300
Redding, CA 96002


1692 Mangrove Ave #170
Chico, CA 95926


5325 Elkhorn Blvd #257
Sacramento, CA 95842


6083 N. Figarden Drive #621
Fresno, CA 93722

Let Us Know How We Can Help.

Need more information? Book a meeting with one of our experts today!